Reava

NewOutcome tracking is live

Every roadmap call, and the receipt that it worked.

Reava reads every customer channel, ranks what to build by the revenue behind it, and writes the spec your agents ship from. Then it proves the pain stopped.

No credit card · Free forever on one source · First ranked spec in about 30 minutes

One insight, traced end to endENG-214
  1. Sources

    9 sources connected· 0 signals this month
  2. Insight

    CSV export truncates at 10k rows

    $0

    35 signals · 4 enterprise accounts · at risk

  3. Theme

    Exports & Reporting

    tracked for 12 weeks

  4. Spec

    csv-export.mdpublished toLinear ENG-214
  5. Outcome

    Observing

    41 → 3 signals over 6 weeks

    $0de-risked

Every figure opens to the tickets, calls and customer records behind it.

Reads the tools your customers already talk in

Zendesk logoZendeskHubSpot logoHubSpotSalesforce logoSalesforceLinear logoLinearJira logoJiraConfluence logoConfluenceNotion logoNotionGoogle Workspace logoGoogle WorkspaceTypeform logoTypeformSurveyMonkey logoSurveyMonkey

Plus CSV upload and paste. No integration required to start.

In one line

Reava is an AI product development environment that turns scattered customer feedback into a revenue-ranked roadmap, machine-readable specs, and proof that shipping them worked. It connects to the tools your customers already talk in (support tickets, sales calls, CRM notes and docs), continuously groups recurring signals into durable themes, and weights each one by the lifetime value of the accounts behind it, read from your CRM rather than estimated. The top priority becomes a spec grounded in your real codebase that engineers and AI coding agents build from. After it ships, Reava keeps watching incoming signals and reports whether the pain stopped and how much revenue was de-risked. Every figure traces back to the exact tickets, calls and customer records that produced it.

The economics of building the wrong thing

AI made your team twice as fast at building. It did nothing about building the wrong thing.

A five engineer team burns roughly $15,000 a week in loaded salary. Two weeks aimed at the wrong feature is $30,000 gone, and the right feature still unbuilt. Coding agents compressed how long it takes to build something. They did not compress the cost of choosing wrong.

And nobody checks. The feature ships, the ticket closes, and the question that started it, whether the complaints stopped, is never asked again.

$0

what a five engineer team spends on one misaligned two week sprint

0

tools the average B2B team's customer feedback is scattered across

0

roadmap tools that tell you whether shipping it worked

Five stages. One system of record. No spreadsheets in between.

Every stage feeds the next, and the last one feeds the first. Signals arrive on their own, and what you learn from shipping changes what ranks next week.

  1. Sources

    Every channel, continuously

    Twelve connectors, plus CSV and paste. Syncs on a schedule, and new signals cluster themselves without you opening the app.

    182 signals this month
  2. Insights

    Ranked by revenue, not volume

    Recurring signals group into one insight, scored by the lifetime value of the accounts behind it.

    $450,000 at risk
  3. Themes

    The same problem, tracked for months

    Insights roll into durable themes with a stable identity, so one problem stays one trackable entity across every sync.

    12 weeks of volume
  4. Specs

    Grounded in your actual repository

    The winner becomes a spec with acceptance criteria, evidence, and real file paths. Publish to Notion, Confluence, or Linear.

    Linear ENG-214
  5. Outcomes

    The receipt

    When the issue closes, Reava watches for the same pain arriving again. You confirm the verdict, and it rolls into a ledger.

    $450,000 de-risked

Then the loop runs again, with what you just proved feeding the next ranking.

The loudest account is rarely the most expensive one to lose.

Dark mode has 82 requests. The export bug has 35. Reava reads the real lifetime value of the accounts behind each one from your CRM and ranks accordingly, so the top of your roadmap is a figure you can defend in standup rather than a negotiation you have to win.

How ranking works
Insights· this monthsorted by votes
#2

CSV export truncates at 10k rows

35 signals · 4 enterprise accounts

$0
#3

Webhook retry fails silently

18 signals · 2 enterprise accounts

$0
#1

Dark mode (most requested)

82 signals · 47 free accounts

$0

Dark mode has 2.3x more votes but 0.03x the revenue at risk. Build the export first.

A theme you can still recognise three months from now.

Clustering that reshuffles every run cannot be tracked, cited, or trusted. Reava keeps a durable theme above your insights: the same identity across every sync, a twelve week arrival series, and a revenue figure that counts each customer once no matter how many tickets they filed.

See the taxonomy
Themes· durable across every syncarrivals per week

Exports & Reporting

4 insights · 12 weeks

$0

Onboarding friction

3 insights · 12 weeks

$0

Billing & invoices

2 insights · 12 weeks

$0

Each customer counted once, however many tickets they filed.

A spec your agent cannot misread, pointing at files that actually exist.

Not a Slack paragraph. A machine readable spec with acceptance criteria, the evidence behind every requirement, and real paths from your indexed repository, so Cursor, Claude Code, or a human opens the right file first.

Specs· csv-export.mdgrounded in your repoLinear ENG-214 · In Progress
# Streaming CSV exportrevenue_at_risk: $450,000accounts: 4 enterprise · 35 signals across 3 sourcesproblem: export truncates silently at 10k rowstouches:  - src/server/export/csv.ts:142 # buffers the full result set  - src/components/export/ExportButton.tsxaccept:  - exports beyond 10k rows without truncation  - streamed, no memory ceiling  - progress and failure surfaced to the user
Publish toLinearissue, with status synced backNotionpage in any databaseConfluencepage in any space

The part nobody else does

Shipping it is a claim. This is the receipt.

When the issue closes, Reava opens an observation window and keeps matching incoming signals against the original problem. Weeks later it shows you what actually happened: the pain stopped, partly stopped, or did not.

Outcomes· observation window · ENG-214
Resolvedconfirmed by you, not by Reava

CSV export truncates at 10k rows

Observation window opened when ENG-214 closed.

41 signals6 weeks later3
$450,000de-risked across 4 accounts

Revenue de-risked ledger

Confirmed resolutions only. Each customer counted once.

  • CSV export truncates at 10k rows$450,000
  • SSO session drops on refresh$210,000
  • Webhook retry fails silently$180,000

Total this quarter

$0

Start free

No credit card · Free forever on one source

Every number on this screen can be opened.

The ICP for this product distrusts raw model output, and they are right to. So the evidence trail is a feature with a name, not an implementation detail.

Traceable claims
Every recommendation, problem statement and hypothesis renders the verbatim signals behind it. One click to the original ticket, call line, or CRM note.
“Exports over 10k rows come back truncated with no error. Finance builds the board pack from this every Friday.”

Zendesk · ticket #48213 weeks agoopens the original →

Flagged when it is not
A validation pass marks any sentence in a spec that is not traceable to a signal or to your codebase, before you act on it.

“Fixing this should also halve support ticket volume.”

Not traceable to any signalflagged before publish

Honest confidence
Confidence is shown with its reason, how many signals and how much revenue, so a thin insight reads as thin instead of hiding.
High35 signals · 3 sources · $450,000 behind it
Low3 signals · 1 source · shown as exactly that
Read-only by design
Connectors request read-only scopes and credentials are encrypted at rest. Your signals stay in your workspace, and repository indexing never writes to your code.
Read-only scopesEncrypted at restStays in your workspace

Full detail in the privacy policy

Why not just use what you already have?

Scroll the table sideways to compare. The Reava column stays put.

How Reava compares with a chat assistant, a feedback board, and a coding agent, across five capabilities.
CapabilityChat assistantwith connectorsFeedback boardProductboard, CannyCoding agentCursor, Claude CodeReavathe evidence layer
Reads every source continuouslyOnly what you paste or pullOnly what users submitNoYes
Same theme trackable over monthsNoManual taggingNoYes, automatic
Ranked by real account revenueEstimatedVote countsNoYes, read from your CRM
Output an agent can build fromA paragraphA ticket titleIt is the agentMachine readable, repo grounded
Proves the pain stopped after shipNoNoNoYes

Reava does not replace your coding agent. It is what you point one at. Cursor and Claude Code solve how to build. Reava decides what is worth building, and checks afterwards.

What does a wrong sprint cost your team?

Drag the sliders. This is your arithmetic, not our claim.

5 engineers
26 / yr
15%

Assumes $7,500 fully loaded cost per engineer week, two week sprints.

Wasted on wrong work / year

$292,500

spent on work that was not the highest revenue thing available.

Cost of one sprint$75,000
Reava Pro / year$348

This is a model, not a measurement: engineers x loaded salary x two weeks, times the share of sprints you said miss. Reava measures what shipping actually changed over in Outcomes, and it only ever counts what you confirm.

Pricing

One prevented bad sprint pays for a year of Reava.

Start free. Move up when the credits, connectors or seats run short. One prevented misaligned sprint pays for years of Reava.

For individuals

Solo builders and power users

Free

$0 / mo

For builders exploring Reava on a single source.

Start free
  • 50 credits / mo
  • 1 connector source
  • 1 seat
  • Revenue-ranked insights
  • Ask Reava across your signals
Most builders

Pro

$29 / mo

For solo product engineers shipping against real customer revenue.

Start with Pro
  • 1,000 credits / mo
  • 3 connector sources
  • 1 seat
  • Revenue-ranked insights
  • Machine-readable specs, grounded in your repo
  • Publish to Linear, Notion and Confluence
  • Outcome tracking with a de-risked ledger

Max

$99 / mo

For power users running spec generation at sprint scale.

Start with Max
  • 5,000 credits / mo
  • 5 connector sources
  • 1 seat
  • Revenue-ranked insights
  • Machine-readable specs, grounded in your repo
  • Outcome tracking with a de-risked ledger
  • Headroom for sprint-scale spec generation

Frequently asked questions

Reava is an AI product development environment that turns scattered customer feedback into a revenue ranked roadmap, machine readable specs, and proof that shipping them worked. It connects to support tickets, sales calls, CRM notes, docs and survey tools, groups recurring signals into durable themes, and ranks each one by the lifetime value of the accounts behind it. The top priority becomes a spec your engineers or AI coding agents build from, and after it ships Reava measures whether the complaints stopped.

It groups recurring signals into one insight, then scores that insight by the revenue at risk: the lifetime value of the distinct customer accounts raising it, read from your CRM rather than estimated. A bug affecting four enterprise accounts worth $450,000 ranks above a feature request with 82 upvotes from free accounts. Each customer is counted once no matter how many tickets they filed.

When the linked issue closes, Reava opens an observation window on that insight and keeps matching newly arriving signals against the original problem for weeks afterwards. It shows the before and after signal volume and suggests a verdict, but a human confirms it, because Reava never records a resolution or a dollar figure on its own say so. Confirmed resolutions roll into a ledger of revenue de-risked, deduplicated per customer.

Support tickets (Zendesk), CRMs (HubSpot, Salesforce), issue trackers (Linear, Jira), docs (Notion, Confluence, Google Drive), email and meetings (Gmail, Google Meet), and survey tools (Typeform, SurveyMonkey). You can also upload a CSV or paste text directly, so you can get a ranked result before connecting anything.

You can, and with connectors a general assistant will happily summarise whatever you paste or pull in, so access to the data was never the differentiator. The difference is the job. A chat reply is a one off answer. Reava is a persistent system of record that continuously ingests every source, de-duplicates recurring signals into stable themes, and ranks them by the real revenue of the accounts behind each one, read from your CRM rather than estimated. Every figure traces back to the exact tickets, calls and lifetime values that produced it, so the ranking is reproducible and defensible in standup, and each winner ships as a versioned, machine readable spec instead of a paragraph you copy out of a chat.

Those solve how to build. Reava solves what is worth building, and whether it worked. It sits one layer above the editor and produces the revenue ranked, repo grounded spec those tools implement, so your agents spend their tokens on work that protects revenue.

A feedback board collects what users choose to submit and ranks it by votes. Reava reads what customers already said in the tools they said it in, groups it automatically without manual tagging, ranks it by account revenue instead of votes, and then measures the outcome after you ship. Nothing has to be submitted to a portal for it to count.

Only if you want specs grounded in your real files, which is optional. When you connect a repository Reava indexes it read only so specs can reference real paths, components and patterns. Everything else in Reava works without it.

Your signals stay in your workspace and are used to produce your insights, specs and outcomes. Connector credentials are encrypted at rest, and connectors request read only scopes. Full detail is in the privacy policy.

Reava is free forever on one source, with 50 credits a month and a single seat. For individuals, Pro is $29 a month and Max is $99 a month, both adding revenue ranked insights on the larger model, repo grounded specs, publishing, and outcome tracking. For teams, Team is $299 a month and Scale is $599 a month with shared seats. Enterprise is custom.

Your next sprint is either evidence or a guess.

Connect one source, or paste a hundred tickets. You will have a revenue ranked list in about thirty minutes, and a spec you can hand to an agent right after.

No credit card · Free forever on one source