NewOutcome tracking is live
Every roadmap call, and the receipt that it worked.
Reava reads every customer channel, ranks what to build by the revenue behind it, and writes the spec your agents ship from. Then it proves the pain stopped.
No credit card · Free forever on one source · First ranked spec in about 30 minutes
Sources
9 sources connected· 0 signals this monthInsight
CSV export truncates at 10k rows
$035 signals · 4 enterprise accounts · at risk
Theme
Exports & Reporting
tracked for 12 weeks
Spec
csv-export.mdpublished toLinear ENG-214Outcome
Observing41 → 3 signals over 6 weeks
$0de-risked
Every figure opens to the tickets, calls and customer records behind it.
Reads the tools your customers already talk in
Plus CSV upload and paste. No integration required to start.
In one line
Reava is an AI product development environment that turns scattered customer feedback into a revenue-ranked roadmap, machine-readable specs, and proof that shipping them worked. It connects to the tools your customers already talk in (support tickets, sales calls, CRM notes and docs), continuously groups recurring signals into durable themes, and weights each one by the lifetime value of the accounts behind it, read from your CRM rather than estimated. The top priority becomes a spec grounded in your real codebase that engineers and AI coding agents build from. After it ships, Reava keeps watching incoming signals and reports whether the pain stopped and how much revenue was de-risked. Every figure traces back to the exact tickets, calls and customer records that produced it.
The economics of building the wrong thing
AI made your team twice as fast at building. It did nothing about building the wrong thing.
A five engineer team burns roughly $15,000 a week in loaded salary. Two weeks aimed at the wrong feature is $30,000 gone, and the right feature still unbuilt. Coding agents compressed how long it takes to build something. They did not compress the cost of choosing wrong.
And nobody checks. The feature ships, the ticket closes, and the question that started it, whether the complaints stopped, is never asked again.
what a five engineer team spends on one misaligned two week sprint
tools the average B2B team's customer feedback is scattered across
roadmap tools that tell you whether shipping it worked
Five stages. One system of record. No spreadsheets in between.
Every stage feeds the next, and the last one feeds the first. Signals arrive on their own, and what you learn from shipping changes what ranks next week.
Sources
Every channel, continuously
Twelve connectors, plus CSV and paste. Syncs on a schedule, and new signals cluster themselves without you opening the app.
182 signals this monthInsights
Ranked by revenue, not volume
Recurring signals group into one insight, scored by the lifetime value of the accounts behind it.
$450,000 at riskThemes
The same problem, tracked for months
Insights roll into durable themes with a stable identity, so one problem stays one trackable entity across every sync.
12 weeks of volumeSpecs
Grounded in your actual repository
The winner becomes a spec with acceptance criteria, evidence, and real file paths. Publish to Notion, Confluence, or Linear.
Linear ENG-214Outcomes
The receipt
When the issue closes, Reava watches for the same pain arriving again. You confirm the verdict, and it rolls into a ledger.
$450,000 de-risked
Then the loop runs again, with what you just proved feeding the next ranking.
The loudest account is rarely the most expensive one to lose.
Dark mode has 82 requests. The export bug has 35. Reava reads the real lifetime value of the accounts behind each one from your CRM and ranks accordingly, so the top of your roadmap is a figure you can defend in standup rather than a negotiation you have to win.
How ranking worksCSV export truncates at 10k rows
35 signals · 4 enterprise accounts
Webhook retry fails silently
18 signals · 2 enterprise accounts
Dark mode (most requested)
82 signals · 47 free accounts
Dark mode has 2.3x more votes but 0.03x the revenue at risk. Build the export first.
A theme you can still recognise three months from now.
Clustering that reshuffles every run cannot be tracked, cited, or trusted. Reava keeps a durable theme above your insights: the same identity across every sync, a twelve week arrival series, and a revenue figure that counts each customer once no matter how many tickets they filed.
See the taxonomyExports & Reporting
4 insights · 12 weeks
Onboarding friction
3 insights · 12 weeks
Billing & invoices
2 insights · 12 weeks
Each customer counted once, however many tickets they filed.
A spec your agent cannot misread, pointing at files that actually exist.
Not a Slack paragraph. A machine readable spec with acceptance criteria, the evidence behind every requirement, and real paths from your indexed repository, so Cursor, Claude Code, or a human opens the right file first.
# Streaming CSV exportrevenue_at_risk: $450,000accounts: 4 enterprise · 35 signals across 3 sourcesproblem: export truncates silently at 10k rowstouches: - src/server/export/csv.ts:142 # buffers the full result set - src/components/export/ExportButton.tsxaccept: - exports beyond 10k rows without truncation - streamed, no memory ceiling - progress and failure surfaced to the userThe part nobody else does
Shipping it is a claim. This is the receipt.
When the issue closes, Reava opens an observation window and keeps matching incoming signals against the original problem. Weeks later it shows you what actually happened: the pain stopped, partly stopped, or did not.
CSV export truncates at 10k rows
Observation window opened when ENG-214 closed.
Revenue de-risked ledger
Confirmed resolutions only. Each customer counted once.
- CSV export truncates at 10k rows$450,000
- SSO session drops on refresh$210,000
- Webhook retry fails silently$180,000
Total this quarter
$0
No credit card · Free forever on one source
Every number on this screen can be opened.
The ICP for this product distrusts raw model output, and they are right to. So the evidence trail is a feature with a name, not an implementation detail.
- Traceable claims
- Every recommendation, problem statement and hypothesis renders the verbatim signals behind it. One click to the original ticket, call line, or CRM note.
“Exports over 10k rows come back truncated with no error. Finance builds the board pack from this every Friday.”
Zendesk · ticket #48213 weeks agoopens the original →
- Flagged when it is not
- A validation pass marks any sentence in a spec that is not traceable to a signal or to your codebase, before you act on it.
“Fixing this should also halve support ticket volume.”
Not traceable to any signalflagged before publish
- Honest confidence
- Confidence is shown with its reason, how many signals and how much revenue, so a thin insight reads as thin instead of hiding.High35 signals · 3 sources · $450,000 behind itLow3 signals · 1 source · shown as exactly that
- Read-only by design
- Connectors request read-only scopes and credentials are encrypted at rest. Your signals stay in your workspace, and repository indexing never writes to your code.Read-only scopesEncrypted at restStays in your workspace
Full detail in the privacy policy
Why not just use what you already have?
Scroll the table sideways to compare. The Reava column stays put.
| Capability | Chat assistantwith connectors | Feedback boardProductboard, Canny | Coding agentCursor, Claude Code | Reavathe evidence layer |
|---|---|---|---|---|
| Reads every source continuously | Only what you paste or pull | Only what users submit | No | Yes |
| Same theme trackable over months | No | Manual tagging | No | Yes, automatic |
| Ranked by real account revenue | Estimated | Vote counts | No | Yes, read from your CRM |
| Output an agent can build from | A paragraph | A ticket title | It is the agent | Machine readable, repo grounded |
| Proves the pain stopped after ship | No | No | No | Yes |
Reava does not replace your coding agent. It is what you point one at. Cursor and Claude Code solve how to build. Reava decides what is worth building, and checks afterwards.
What does a wrong sprint cost your team?
Drag the sliders. This is your arithmetic, not our claim.
Assumes $7,500 fully loaded cost per engineer week, two week sprints.
Wasted on wrong work / year
$292,500
spent on work that was not the highest revenue thing available.
This is a model, not a measurement: engineers x loaded salary x two weeks, times the share of sprints you said miss. Reava measures what shipping actually changed over in Outcomes, and it only ever counts what you confirm.
Pricing
One prevented bad sprint pays for a year of Reava.
Start free. Move up when the credits, connectors or seats run short. One prevented misaligned sprint pays for years of Reava.
For teams and businesses
Product teams and growing orgs
Team
$299 / mo
For product teams working one revenue-ranked backlog together.
Start with Team- 10,000 credits / mo
- 10 connector sources
- Up to 10 team seats
- Revenue-ranked insights
- Everything in Max, for the whole team
- Repo grounding, publishing and outcome tracking
- Shared workspace across every source
Scale
$599 / mo
For growing orgs with many sources and many seats.
Start with Scale- 25,000 credits / mo
- Unlimited connector sources
- Up to 25 team seats
- Revenue-ranked insights
- Everything in Team, at scale
- Repo grounding, publishing and outcome tracking
- Highest self-serve credit and seat ceiling
Enterprise
Custom
For teams past 50 engineers with SSO, audit and procurement.
- Custom credits / mo
- Unlimited connector sources
- Custom seat count
- Revenue-ranked insights
- SAML SSO and audit log retention
- Dedicated model tuning
For individuals
Solo builders and power users
Free
$0 / mo
For builders exploring Reava on a single source.
Start free- 50 credits / mo
- 1 connector source
- 1 seat
- Revenue-ranked insights
- Ask Reava across your signals
Pro
$29 / mo
For solo product engineers shipping against real customer revenue.
Start with Pro- 1,000 credits / mo
- 3 connector sources
- 1 seat
- Revenue-ranked insights
- Machine-readable specs, grounded in your repo
- Publish to Linear, Notion and Confluence
- Outcome tracking with a de-risked ledger
Max
$99 / mo
For power users running spec generation at sprint scale.
Start with Max- 5,000 credits / mo
- 5 connector sources
- 1 seat
- Revenue-ranked insights
- Machine-readable specs, grounded in your repo
- Outcome tracking with a de-risked ledger
- Headroom for sprint-scale spec generation
Frequently asked questions
Reava is an AI product development environment that turns scattered customer feedback into a revenue ranked roadmap, machine readable specs, and proof that shipping them worked. It connects to support tickets, sales calls, CRM notes, docs and survey tools, groups recurring signals into durable themes, and ranks each one by the lifetime value of the accounts behind it. The top priority becomes a spec your engineers or AI coding agents build from, and after it ships Reava measures whether the complaints stopped.
It groups recurring signals into one insight, then scores that insight by the revenue at risk: the lifetime value of the distinct customer accounts raising it, read from your CRM rather than estimated. A bug affecting four enterprise accounts worth $450,000 ranks above a feature request with 82 upvotes from free accounts. Each customer is counted once no matter how many tickets they filed.
When the linked issue closes, Reava opens an observation window on that insight and keeps matching newly arriving signals against the original problem for weeks afterwards. It shows the before and after signal volume and suggests a verdict, but a human confirms it, because Reava never records a resolution or a dollar figure on its own say so. Confirmed resolutions roll into a ledger of revenue de-risked, deduplicated per customer.
Support tickets (Zendesk), CRMs (HubSpot, Salesforce), issue trackers (Linear, Jira), docs (Notion, Confluence, Google Drive), email and meetings (Gmail, Google Meet), and survey tools (Typeform, SurveyMonkey). You can also upload a CSV or paste text directly, so you can get a ranked result before connecting anything.
You can, and with connectors a general assistant will happily summarise whatever you paste or pull in, so access to the data was never the differentiator. The difference is the job. A chat reply is a one off answer. Reava is a persistent system of record that continuously ingests every source, de-duplicates recurring signals into stable themes, and ranks them by the real revenue of the accounts behind each one, read from your CRM rather than estimated. Every figure traces back to the exact tickets, calls and lifetime values that produced it, so the ranking is reproducible and defensible in standup, and each winner ships as a versioned, machine readable spec instead of a paragraph you copy out of a chat.
Those solve how to build. Reava solves what is worth building, and whether it worked. It sits one layer above the editor and produces the revenue ranked, repo grounded spec those tools implement, so your agents spend their tokens on work that protects revenue.
A feedback board collects what users choose to submit and ranks it by votes. Reava reads what customers already said in the tools they said it in, groups it automatically without manual tagging, ranks it by account revenue instead of votes, and then measures the outcome after you ship. Nothing has to be submitted to a portal for it to count.
Only if you want specs grounded in your real files, which is optional. When you connect a repository Reava indexes it read only so specs can reference real paths, components and patterns. Everything else in Reava works without it.
Your signals stay in your workspace and are used to produce your insights, specs and outcomes. Connector credentials are encrypted at rest, and connectors request read only scopes. Full detail is in the privacy policy.
Reava is free forever on one source, with 50 credits a month and a single seat. For individuals, Pro is $29 a month and Max is $99 a month, both adding revenue ranked insights on the larger model, repo grounded specs, publishing, and outcome tracking. For teams, Team is $299 a month and Scale is $599 a month with shared seats. Enterprise is custom.
Your next sprint is either evidence or a guess.
Connect one source, or paste a hundred tickets. You will have a revenue ranked list in about thirty minutes, and a spec you can hand to an agent right after.
No credit card · Free forever on one source